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What Makes Meridian Different

What Makes Meridian Different

There are hundreds, if not thousands, of payment processing companies out there. As a small business owner, you’re probably well aware of this, since you’ve likely heard pitches from many of them.

So why should you choose Meridian as your payment processing provider? Here’s why.

We’re run by former merchants. There are a lot of shady characters in the payment processing business who are looking to make a quick buck and move on to the next sale, with little regard for the customers they’ve already signed up. As former merchants ourselves, we know all about this bait-and-switch. That’s why we’re determined not to fall into that trap. We’re not seeking customers; we’re looking to build mutually beneficial relationships. We always have your needs and wants in our heads, because we know what you’re up against out there. We’ve been in your shoes. We know the pitfalls, and we avoid them.

We’re much more than payment processing. Sure, you need payment solutions, and we’ve got the best in the business. But we don’t stop there. We know that business intelligence is key in the digital age, and we give you access to a ton of it. That information can help you make better marketing, inventory and payroll decisions, among other things.

  • We can analyze your revenue, online reputation, market, and website health.
  • We can enable you to search card transactions for one or more of your business locations.
  • We enable you to monitor customer reviews from sites such as Yelp, Facebook, Google, Foursquare, TripAdvisor, and OpenTable
  • Our key metrics calculator compares your revenues to your expenses such as wages, rent, and advertising.
  • Competitive intelligence!! We can compare your revenue and online reputation to similar businesses nearby.
  • You’ll receive email alerts when, for example, your customers rate your business online, or your revenues seem low compared to prior weeks or months.

That’s just some of the business intelligence we can provide you. It’ll transform your business — for the better!

We take a consultative approach. We don’t believe in one-size-fits-all; that’s for cheap trucker hats. As we said earlier, we’re not trying to make a quick buck by forcing a solution on you that’s not quite right for your business. The most important thing for us is to LISTEN to you about your unique business, what types of technology you might need, what kind of business intelligence would benefit you. We really want to get to know your business intimately before we deploy anything. THEN we craft a solution made especially for YOUR business. Once that’s in place, you’ve got a line to us 24/7. We’ll be there for you. Always.

Like right now! Drop us a line and tell us about what YOUR business needs!

How Current Events Can Affect Your Business

How Current Events Can Affect Your Business

We know, it’s easy to get tied up in your own little world running a business — working 16-hour days, weekends, holidays, covering for absent workers, you name it. But there’s a larger world that you can’t ignore. It can be difficult to stay up on current events and trends when you’re running your business… but you really should because these outside forces can have an effect on your bottom line.

Take some time to check the headlines each day, particularly those of your local media outlets such as TV stations, newspapers and industry-related blogs. And then think: Has anything happened, or is anything about to happen, that can change what I offer or even how I do business?

If you’re a convenience store owner, for example, you should be clued into approaching major storms that will create premium demand for items like water, batteries and food, and order supplies as far in advance as you can.

If you’re a bar owner, you can attract customers by throwing viewing parties for sports events or the latest hip TV show.

If you’re a restaurant owner, keep an eye on trend pieces about foods that are becoming popular, and if it makes sense, adjust your menu accordingly to appeal to that demand.

If you’re a dollar store owner and everyone’s talking about fidget spinners, order a few boxes of them before the fad is played out.

You get the idea. There are certainly current events that can impact your business, no matter what your business is.

In every case, make sure to crow about these new offerings in your social media, marketing and advertising.

But beyond using current events to create demand, you should also be paying attention to news from the government and the financial industry, as well as from the trade publications, associations and websites in your specific industry. There might be new taxes or fees that could impact your business, for example. Or new laws or regulations may affect your operations. It’s important to stay on top of all of it, stay ahead of the curve, and adapt as necessary.

A well-informed business owner has a better sense of the market and the forces that control it. He or she knows that business is always evolving, and that the business must keep up — or lose relevance.

Why You Need to Set Up a Loyalty Program

Why You Need to Set Up a Loyalty Program

In the world of retail, there are few things more valuable than the repeat customer. These people are the foundation of your business, not only purchasing goods and services from you, but acting as your unofficial brand ambassadors with their family and friends, as well as on social media.

In short, these are your most loyal customers. You should reward them in kind in the form of loyalty programs.

Some examples:

  • Buy nine sandwiches, get the 10th free.
  • Cumulatively spend over $200 over time and get a $15 discount on your next trip.
  • Use a loyalty card and get cumulative rewards, like discounts, access to new products, and free stuff.

Programs like these are proven to create loyal customers who come back to you again and again, because not only are you great at what you do, but you’re giving them added incentive to visit even more often. It is also important to reward these existing customers because it costs five to 10 more times to attract new customers than to service current ones.

Not only that, but loyalty programs give you a great look at each customer’s purchasing habits over time, and they collect valuable contact data for your marketing purposes.

There’s surely a loyalty program that can work for your business. At Meridian, we can craft a loyalty program that suits your business’ individual, unique needs.

Let’s start the conversation! Call us at 334.422.9333, email us at, or fill out this handy form, and we’ll be back to you quickly.